Archive Record
Images
Metadata
Accession number |
2020.4 |
Catalog date |
2020-01-28 |
Catalog type |
Archive |
Condition |
Good |
Date |
1980-1981 |
Dates of Creation |
1980 |
Imagefile |
008\202047.JPG |
Notes |
Monarch's first winter season was way back in 1936 when James Kane and the Salida Winter Sports Club (SWSC) brought a Chevy truck engine up Monarch Pass highway to over 11,000 feet. Other skiers instrumental with the initial opening of the area was Thor Groswold, Sven Wiik, and Charlie Vail. By 1939, the SWSC applied to the U.S. Forest Service for a permit to cut trails, construct a lodge and erect a lift. The first run cut up at Monarch was Gunbarrel, an expert trail with a thirty percent slope. During the first ski season of 1939-1940, season pass prices only cost one dollar and 64 were sold. Rope tow revenues netted at over $50, with twenty-five cent day tickets. Ownership of the resort changed hands multiple times, with each change resulting in additional lifts, more terrain, and a base lodge. Stability returned to Monarch in the 1990s after a turbulent decade throughout the 1980s when the area filed for bankruptcy and the owner, Gerald Rogers, was convicted of embezzlement. In 2002, Monarch changed ownership again, to Powder Monarch LLC from Colorado, Utah, California, and overseas. In 2006, the Mirkwood Basin, opened to skiers and riders willing to hike. While Monarch does not draw as many skiers from the Denver Metro Area due to its location, it is convenient for the residents of Colorado Springs. Views from the top of the Panorama lift are incredible. On a typical season, Monarch receives over 350 inches of snow, so snowmaking is generally unnecessary. Sven Wiik and Thor Groswold, both instrumental in opening Monarch Mountain, are both members of the Colorado Ski & Snowboard Hall of Fame. Sven had tremendous influence on America's participation in international Nordic skiing, and coached the U.S. teams in the 1958 World Championships and 1960 Winter Olympics. Thor established the Groswold Ski Company in 1932, and became recognized as the manufacturer of America's finest wood skis. |
Catalog Number |
2020.4.7.1-3 |
Object Name |
Brochure |
People |
Brown, Bill C. |
Scope & Content |
1980-1981 Ski Monarch brochure and trail map (.1), Paper, Color, Parallel fold with two inserts (.2 & .3), The front of the pamphlet reads: "Ski the new Monarch!!, New double chairlift, parking lot, and lodge", Interior includes information on the mountain (for winter and summer) that includes skiing, ski touring, and snowmobiles, apres info, and a trail map showing lifts and trail runs, Map is by Bill C. Brown, The first insert includes information on The Monarch Resort, tennis club, ski rental equipment, and rental shop, The second insert has information on Monarch winter sports, lifts, season pass rates, and group rates, An adult single day cost $12 for this season |
Search Terms |
1980-1981 Ski Monarch brochure and trail map Monarch Mountain Monarch Recreation Corporation Bill C. Brown Monarch Resort Various rates and lift ticket cost Garfield, Colorado |
Status |
Digitized-Shelf |
Subjects |
1980-1981 Ski Monarch brochure and trail map Monarch Mountain Monarch Recreation Corporation Bill C. Brown Monarch Resort Various rates and lift ticket cost Garfield, Colorado |
Title |
Ski The New Monarch!! |
Year Range from |
1980 |